September Thoughts

Social media is a mind fuck - yes I said it (this is still a family friendly blog, but it's the truth).

As a full time working mother and business owner, social media is at the core of business, and for the last 10 years, specifically Instagram has been at the very center of that. But as we all know, the platform is changing. And it has been more and more difficult to keep up with it all almost daily.

I approach my social media strategy a bit differently than most, and I have a lot of different content that I want to be shared. For the past while, I’d been feeling like it was not enough bang for the buck. I was constantly feeling behind on sharing and didn’t feel like I was sharing the right content. It felt like I was constantly trying to play catch-up on a new real or trend or audio or caption or whatever!

So, in September I have been taking a little bit of a break from social media in the past few weeks while the team and I are updating our content plan and trying to get into a better groove with the right content for me. I definitely needed this break. And what did I discover?

Well… I basically discovered what I already knew. I do enjoy social media! I enjoy sharing my life, I enjoy sharing the work that I do, I enjoy sharing my blog posts, and whatever contact I feel is important to fellow working mothers. I also found that I need to be consistent in order to be affective! I also feel like I have solidified the fact that social media needs to work for you, and while I will still be following some of the reel trends, you wont see me doing any dances or sharing a reel on the daily. I’m going back to the OG IG and sharing what I love! So, I am really looking forward to the months ahead of creating some new content and getting on the right track.


Cheers,

E

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